Industry: Insurance Agency, Multi-Carrier (Visit MSQIns.com)

Project type: E-commerce/Lead Generation Site with Enrollia Lead Migration System. Element HD Team Marketing Program, Social Media, Search Engine Optimization & E-mail Marketing.

Services:

• Branding, Identity, Digital Development & Lead Acquisition Strategy
• All phases of site creation, testing & launch
• Managed Services & Online Digital Marketing, Lead Generation

Integrating an active lead generation engine and providing insurance shoppers with great information and peace of mind.

Element HD created and is implementing a comprehensive digital marketing strategy and website for M Squared Risk and Insurance, the Georgetown (Washington, D.C.) based Multi-carrier offering Auto, Home, Life and Business policies and service. Realizing that it needed a more comprehensive, and compelling website to actively receive and process leads, M Squared Risk & Insurance selected Element HD for the strategy, implementation and management of their branding program, complete site redesign and the creation and implementation of yearly digital marketing strategy.

Element HD collaborated with the M Squared team to develop an initial user flow based on first-hand knowledge and background on purchase intent of insurance buyers. Integrating with the Enrollia platform for Insurance Agents, Element HD created a customized flow to deliver leads on a geo-targeted basis to CRM & E-mail inboxes.